🍹 High Noon First Look: Is the #1 Hard Seltzer Actually Worth It?

Published June 1, 2026 · By the SipVetted Taste Panel

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High Noon isn’t really a hard seltzer — it’s a vodka soda in a can, made with actual vodka and actual juice instead of the fermented-sugar base most competitors use. That distinction is most of why it tops the category, and most of why it costs more.

First look review: based on verified specs, pricing, and aggregated drinker reception. Our own taste test is coming.

What’s in the can

Each 355ml can is real vodka, sparkling water, and fruit juice: 4.5% ABV, ~100 calories, no added sugar. The ingredient list is refreshingly short — and it’s the core of the brand’s pitch against malt-based seltzers like White Claw and Truly.

The flavor consensus

Drinker sentiment is unusually aligned for this category. Pineapple is the runaway favorite — the flavor that built the brand’s reputation, regularly described as juicy without being sweet. Grapefruit and lime read as clean, bartender-grade vodka sodas. Peach and watermelon draw the most mixed reviews, with “slightly artificial” the recurring note. The floor across the core lineup is widely considered the highest of any major canned cocktail line.

Where it loses points

Price. At roughly $2.25 per can, High Noon costs 40–60% more than White Claw or Truly. The real-vodka formula justifies the premium for sipping; it matters less when you’re stocking a cooler for a party. That math is the main reason budget seltzers keep their market share despite the taste gap.

Early verdict: 4.4/5

High Noon’s #1 position looks earned — the vodka-and-real-juice formula is a structural advantage over malt-based seltzers, and the public consensus backs it. Start with the variety pack, figure out if you’re a pineapple person (the odds say yes), then buy that flavor in bulk when it’s on sale.

Please drink responsibly. SipVetted reviews alcoholic products for readers of legal drinking age.